• Increase conversion rates

  It has been found that average online shopper will wait a maximum of 4-seconds before abandoning a retail site¹. A typical page on a CubeCart 5 store takes between 5 and 10 seconds to load, potentially cutting into your conversion rate.

• Boost customer satisfaction

  75 percent of dissatisfied visitors are unlikely to return to your store¹. Faster websites benefit from higher visitor satisfaction and greater customer retention.

• Improve Google rankings

  In 2010 Google announced that they will take page speed into consideration when they rank your website. A faster site means more traffic from Google and consequently more customers.

80% of the end-user response time is spent on the front-end. Most of this time is tied up in downloading all the components in the page: images, stylesheets, scripts, Flash, etc. The HTML content of your page is usually delivered to the browser within a few hundred milliseconds, but excessive time is usually spent downloading images, JavaScript and stylesheets.

Turbo boosts your page load time by automatically performing front-end optimizations to your store following best practices developed over several years by Google and Yahoo, including:

• Reducing HTTP requests
• Minifying inline and embedded JavaScript
• Minifying CSS
• Minifying HTML
• Enabling browser caching
• Enabling Gzip compression

Most CubeCart stores are able to double their page speed by running Turbo.